As you might already know, I'm in the process of writing a book about communicating sustainability. I was initially scared that I was going to teach grandma to suck eggs, talking about listening and not interrupting and the lot. But…

  In the sustainability space, we have a tendency to hide behind jargon, and this has never been a good thing for divulgating important concepts. Regeneration is suffering the same fate.  Circularity....Systems thinking....Systems design...Degrowth... It doesn't help that, in spite of…

The new Apple sustainability report in the form of a perfectly crafted video is doing the rounds. In the unlikely case you haven't seen it, here it is:   But why mention it here? Because, whether you think it's brilliant or cringe,…

Well-known marketing facts of the last ten years are that: 70-90% of the buyer's journey is complete prior to engaging a vendor (Forrester) Consumer engages with 11.4 pieces of content prior to making a purchase (Forrester) Consumers are 5x more…

One of the most interesting concepts I came across when I was doing the research for my book SustainABLE has been the idea that people, generally speaking, fall within four character categories. While it is ridiculous to think that the 8+ billion people…

Princesses and dragons, wizards and villains... Each one of us has experienced the power of a story, since our nursery days. What is that fascinates us so much about following the tribulations of our favourite characters, through thick and thin, until the…

Have you ever considered at what stage of their sustainability journey your clients or audience are? When you approach a new client, you might quickly establish whether they have any sustainability/environmental knowledge at all. You might be lucky and they might…

If you have been following me for a while, you'll know I always insist on the two pillars of communication: active listening and asking open questions.  But what ACTUAL questions can you ask for fast results (= better knowledge of your…

I had to endure some awfully boring presentations in my life. Also, some terrible lectures at university.  I had this one architectural design professor who would sit and read aloud from a document for two hours continuously...  Never occurred to…

Ever noticed how sometimes we REALLY want something that we don't need (fancy shoes, tech, new Tesla, anyone?!) we buy it, then justify the purchase to others with all these logical arguments that are effectively... made up?! Ever noticed how we…

Just Google (or Ecosia) "discourses of climate delay" and you'll see how many creatives have put their art at work to illustrate the massive BS excuses we get fed every single day: The "passing the baton" of responsibility to individuals.…

This week I came across a comprehensive literature review paper on what works and what doesn't work when trying to shift people's behaviour towards sustainability. The geek with taped glasses in me jumped for joy... but because I'm also a visual learner I thought:…

Did you know you are at war? If really feels like it, if you read the scary headings of newspapers and your LinkedIn feed talking about fighting the climate crisis, tackling environmental disasters, becoming eco-warriors... Without discounting the seriousness of…